Founded in the American Pacific Northwest back in 1993, Kavu have been around long enough to know that their basic, utilitarian mountain wear and counter-culture attitude transcends short-term trends and generation gaps. Living the lifestyle they preach, everyone at Kavu knows just what it takes to make uncomplicated clothing that works as well in the outdoors as it does back in town. With fabrics that are reassuringly tough, non-technical alternatives to the usual outerwear suspects their made in the USA pieces retain a certain 90's 'hippy revival' flavour, which is unchanged since the brand's early days. And the name? Oh, it stands for "Klear Above, Visibility Unlimited" of course.