Founded by rock climber Mike Graham in 1982, Gramicci make exactly the kind of simple and rugged clothing, that you'd expect from an easy-breezy Southern Californian 'stonemaster'. Dissatisfied with the offering of climbing apparel available, Graham set about making his own, applying a gusseted crotch and web belt to trousers and shorts, a design which has since been imitated countless times. Those 'Original G' shorts were initially produced in white cotton, and when their owners started to dye them whatever colour they fancied, the cult of Gramicci was born. Still proudly manufactured in the USA, these days Gramicci garments come pre-dyed in colours inspired by those early DIY-ers, while their silhouettes have been updated for a more modern fit, without losing any of the original freedom of movement, or freedom of expression.


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